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Research papers

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Roy and Venkataraman (2013a, September 26). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem-8053


Videos

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways—where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
June 15, 2013
×

Citation

Roy and Venkataraman (2013a, June 15). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem


Research papers

Creating value

This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Radhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
April 17, 2012
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Citation

Roy and Venkataraman (2012a, April 17). Creating value. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/creating-value